{"id":11572,"date":"2018-04-30T04:02:40","date_gmt":"2018-04-30T04:02:40","guid":{"rendered":"https:\/\/sppc.co\/qWz9kLp2rT4sXy7nBv1m1\/?p=11572"},"modified":"2018-04-30T04:11:33","modified_gmt":"2018-04-30T04:11:33","slug":"%d8%ae%d9%84%d9%82-%d9%85%d8%af%d9%84-%da%a9%d8%b3%d8%a8-%d9%88-%da%a9%d8%a7%d8%b1","status":"publish","type":"post","link":"https:\/\/sppc.co\/qWz9kLp2rT4sXy7nBv1m1\/%d8%ae%d9%84%d9%82-%d9%85%d8%af%d9%84-%da%a9%d8%b3%d8%a8-%d9%88-%da%a9%d8%a7%d8%b1\/","title":{"rendered":"\u062e\u0644\u0642 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;right-to-left&#8221; css=&#8221;.vc_custom_1525061323677{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #ffffff !important;}&#8221;]<strong>\u0646\u0648\u06cc\u0633\u0646\u062f\u0647: \u0627\u0644\u06a9\u0633\u0627\u0646\u062f\u0631 \u0627\u0633\u062a\u0631\u0648\u0627\u0644\u062f\u0631<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11574 aligncenter\" src=\"https:\/\/sppc.co\/qWz9kLp2rT4sXy7nBv1m1\/wp-content\/uploads\/2018\/04\/\u062e\u0644\u0642-\u0645\u062f\u0644-\u06a9\u0633\u0628-\u0648-\u06a9\u0627\u0631.jpg\" alt=\"\" width=\"398\" height=\"600\" \/><\/p>\n<p>\u0627\u0632 \u0645\u06cc\u0627\u0646 \u062a\u0645\u0627\u0645 \u06a9\u062a\u0627\u0628\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631\u0628\u0627\u0631\u0647 \u062e\u0644\u0642 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0646\u0648\u0634\u062a\u0647 \u0634\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u06a9\u0645\u062a\u0631 \u06a9\u062a\u0627\u0628\u06cc \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06a9\u062a\u0627\u0628Business Model Generation\u00a0 \u0646\u0648\u0634\u062a\u0647 \u0627\u0633\u062a\u0631\u0648\u0627\u0644\u062f\u0631\u00a0\u0628\u0647 \u0634\u0647\u0631\u062a \u062c\u0647\u0627\u0646\u06cc \u0631\u0633\u06cc\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<p>\u0627\u0648 \u062f\u0631 \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0645\u062f\u0644\u06cc \u0628\u0647 \u0646\u0627\u0645Business Model Canvas\u00a0 \u06cc\u0627 \u0628\u0648\u0645 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0631\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0622\u0641\u0631\u06cc\u0646\u0627\u0646 \u0648 \u062a\u062d\u0644\u06cc\u0644\u200c\u06af\u0631\u0627\u0646 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0628\u0647 \u06a9\u0645\u06a9 \u0622\u0646 \u0645\u06cc\u200c\u06a9\u0648\u0634\u062f\u060c \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0622\u0646\u0647\u0627 \u0628\u0627 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0631\u0627 \u0628\u0647 \u0634\u06cc\u0648\u0647\u200c\u0627\u06cc \u0633\u0627\u062f\u0647\u200c\u060c \u0642\u0627\u0628\u0644 \u0641\u0647\u0645 \u0648 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062a\u0628\u06cc\u06cc\u0646 \u06a9\u0646\u062f.<\/p>\n<p>\u062f\u0631 \u06a9\u062a\u0627\u0628 \u062e\u0644\u0642 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u060c \u0628\u0627 \u06f9 \u0628\u062e\u0634 \u0627\u0635\u0644\u06cc \u062f\u0631 \u0647\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0622\u0634\u0646\u0627 \u0645\u06cc\u200c\u0634\u0648\u06cc\u0645. \u062f\u0631 \u0648\u0627\u0642\u0639 \u0628\u0627 \u06f9 \u0646\u0648\u0639 \u0633\u0648\u0627\u0644 \u0645\u0648\u0627\u062c\u0647 \u0645\u06cc\u200c\u0634\u0648\u06cc\u0645 \u06a9\u0647 \u0627\u06af\u0631 \u0628\u0647 \u067e\u0627\u0633\u062e \u0622\u0646\u0647\u0627 \u0641\u06a9\u0631 \u0646\u06a9\u0646\u06cc\u0645\u060c \u067e\u0633 \u0627\u0632 \u0634\u06a9\u0644 \u06af\u0631\u0641\u062a\u0646 \u0648 \u062a\u0648\u0633\u0639\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u060c \u0628\u0627 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc \u0648 \u0647\u0646\u06af\u0641\u062a \u067e\u0627\u0633\u062e \u0622\u0646\u0647\u0627 \u0631\u0627 \u062e\u0648\u0627\u0647\u06cc\u0645 \u0622\u0645\u0648\u062e\u062a. \u0627\u06cc\u0646 9 \u0628\u062e\u0634 \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0645\u06cc\u200c\u0628\u0627\u0634\u0646\u062f:<\/p>\n<p>Customer Segments \u06cc\u0627 \u0628\u062e\u0634\u200c\u0628\u0646\u062f\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/p>\n<p>Value Proposition \u00a0\u06cc\u0627 \u0627\u0631\u0632\u0634 \u0627\u06cc\u062c\u0627\u062f \u0634\u062f\u0647 \u062f\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631<\/p>\n<p>Channels \u06cc\u0627 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0622\u0646\u0647\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0633\u062a\u0631\u0633\u06cc \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645<\/p>\n<p>Customer Relationships \u00a0\u0646\u062d\u0648\u0647 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u06a9\u0633\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u0627 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647\u200c\u0627\u0646\u062f<\/p>\n<p>Revenue Streams \u00a0\u062c\u0631\u06cc\u0627\u0646 \u062f\u0631\u0622\u0645\u062f \u062f\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631<\/p>\n<p>Key Resources \u00a0\u0645\u0646\u0627\u0628\u0639 \u06a9\u0644\u06cc\u062f\u06cc \u06a9\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0645\u0627 \u0628\u0631\u067e\u0627\u06cc\u0647\u200c\u06cc \u0622\u0646\u0647\u0627 \u0634\u06a9\u0644 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f<\/p>\n<p>Key Activities \u00a0\u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u06a9\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0645\u0627 \u0631\u0627 \u062a\u0639\u0631\u06cc\u0641 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f<\/p>\n<p>Key Partners \u00a0\u0634\u0631\u06a9\u0627\u06cc \u0627\u0635\u0644\u06cc \u0648 \u06a9\u0644\u06cc\u062f\u06cc \u06a9\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u0627 \u0647\u0645\u06a9\u0627\u0631\u06cc \u0622\u0646\u0647\u0627 \u0634\u06a9\u0644 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f<\/p>\n<p>Cost Structure \u00a0\u0633\u0627\u062e\u062a\u0627\u0631 \u0647\u0632\u06cc\u0646\u0647\u200c\u200c\u200c\u0647\u0627\u06cc \u0645\u0627 \u0648 \u0627\u06cc\u0646\u06a9\u0647 \u0642\u06cc\u0645\u062a \u062a\u0645\u0627\u0645 \u0634\u062f\u0647 \u0628\u0647 \u0686\u0647 \u0628\u062e\u0634\u0647\u0627\u06cc\u06cc \u062a\u0642\u0633\u06cc\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1468215486258{padding-top: 20px !important;padding-bottom: 20px !important;background-color: #ffffff !important;}&#8221;][vc_custom_heading text=&#8221;\u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062a\u062f\u0628\u06cc\u0631&#8221; font_container=&#8221;tag:h3|text_align:right|color:%231e1e1e&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1467092729387{margin-bottom: 13px !important;padding-right: 7px !important;}&#8221;][vc_separator][vc_tta_accordion style=&#8221;modern&#8221; color=&#8221;peacoc&#8221; c_align=&#8221;right&#8221; c_icon=&#8221;chevron&#8221; active_section=&#8221;1&#8243;][vc_tta_section title=&#8221;\u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u0645\u0627\u0644\u06cc&#8221; tab_id=&#8221;1452105780910-4270d5ee-02e8&#8243;][vc_basic_grid post_type=&#8221;post&#8221; max_items=&#8221;50&#8243; style=&#8221;lazy&#8221; items_per_page=&#8221;15&#8243; element_width=&#8221;12&#8243; gap=&#8221;3&#8243; item=&#8221;1412&#8243; grid_id=&#8221;vc_gid:1525061181961-8c086fab-242d-3&#8243; taxonomies=&#8221;29&#8243;][\/vc_tta_section][vc_tta_section title=&#8221;\u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc&#8221; tab_id=&#8221;1452105781119-5292bc6c-6562&#8243;][vc_basic_grid post_type=&#8221;post&#8221; max_items=&#8221;50&#8243; style=&#8221;lazy&#8221; items_per_page=&#8221;15&#8243; element_width=&#8221;12&#8243; gap=&#8221;3&#8243; item=&#8221;1412&#8243; grid_id=&#8221;vc_gid:1525061181965-ddf721bc-520e-4&#8243; taxonomies=&#8221;30&#8243;][\/vc_tta_section][vc_tta_section title=&#8221;\u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u0628\u0627\u0632\u0631\u06af\u0627\u0646\u06cc&#8221; tab_id=&#8221;1452105852317-563d4073-ec1b&#8221;][vc_basic_grid post_type=&#8221;post&#8221; max_items=&#8221;50&#8243; style=&#8221;lazy&#8221; items_per_page=&#8221;15&#8243; element_width=&#8221;12&#8243; gap=&#8221;3&#8243; item=&#8221;1412&#8243; grid_id=&#8221;vc_gid:1525061181967-3154aeae-28dc-4&#8243; taxonomies=&#8221;31&#8243;][\/vc_tta_section][vc_tta_section title=&#8221;\u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u0635\u0646\u0639\u062a\u06cc&#8221; tab_id=&#8221;1452105881897-ffa79be7-520c&#8221;][vc_basic_grid post_type=&#8221;post&#8221; max_items=&#8221;50&#8243; style=&#8221;lazy&#8221; items_per_page=&#8221;15&#8243; element_width=&#8221;12&#8243; gap=&#8221;3&#8243; item=&#8221;1412&#8243; grid_id=&#8221;vc_gid:1525061181969-20c6e741-a4c2-5&#8243; taxonomies=&#8221;32&#8243;][\/vc_tta_section][vc_tta_section title=&#8221;\u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u062f\u0627\u0631\u06cc&#8221; tab_id=&#8221;1452105898106-269b446b-c39a&#8221;][vc_basic_grid post_type=&#8221;post&#8221; max_items=&#8221;50&#8243; style=&#8221;lazy&#8221; items_per_page=&#8221;15&#8243; element_width=&#8221;12&#8243; gap=&#8221;3&#8243; item=&#8221;1412&#8243; grid_id=&#8221;vc_gid:1525061181971-89ad552b-017b-8&#8243; taxonomies=&#8221;33&#8243;][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;right-to-left&#8221; css=&#8221;.vc_custom_1525061323677{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #ffffff !important;}&#8221;]\u0646\u0648\u06cc\u0633\u0646\u062f\u0647: \u0627\u0644\u06a9\u0633\u0627\u0646\u062f\u0631 \u0627\u0633\u062a\u0631\u0648\u0627\u0644\u062f\u0631 \u0627\u0632 \u0645\u06cc\u0627\u0646 \u062a\u0645\u0627\u0645 \u06a9\u062a\u0627\u0628\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631\u0628\u0627\u0631\u0647 \u062e\u0644\u0642 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0646\u0648\u0634\u062a\u0647 \u0634\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u06a9\u0645\u062a\u0631 \u06a9\u062a\u0627\u0628\u06cc \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06a9\u062a\u0627\u0628Business Model Generation\u00a0 \u0646\u0648\u0634\u062a\u0647 \u0627\u0633\u062a\u0631\u0648\u0627\u0644\u062f\u0631\u00a0\u0628\u0647 \u0634\u0647\u0631\u062a \u062c\u0647\u0627\u0646\u06cc \u0631\u0633\u06cc\u062f\u0647 \u0627\u0633\u062a. \u0627\u0648 \u062f\u0631 \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0645\u062f\u0644\u06cc \u0628\u0647 \u0646\u0627\u0645Business Model Canvas\u00a0 \u06cc\u0627 \u0628\u0648\u0645 \u06a9\u0633\u0628 \u0648&#8230; <a href=\"https:\/\/sppc.co\/qWz9kLp2rT4sXy7nBv1m1\/%d8%ae%d9%84%d9%82-%d9%85%d8%af%d9%84-%da%a9%d8%b3%d8%a8-%d9%88-%da%a9%d8%a7%d8%b1\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[733],"tags":[1231,339],"class_list":["post-11572","post","type-post","status-publish","format-standard","hentry","category-733","tag-1231","tag-339"],"_links":{"self":[{"href":"https:\/\/sppc.co\/qWz9kLp2rT4sXy7nBv1m1\/wp-json\/wp\/v2\/posts\/11572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sppc.co\/qWz9kLp2rT4sXy7nBv1m1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sppc.co\/qWz9kLp2rT4sXy7nBv1m1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sppc.co\/qWz9kLp2rT4sXy7nBv1m1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sppc.co\/qWz9kLp2rT4sXy7nBv1m1\/wp-json\/wp\/v2\/comments?post=11572"}],"version-history":[{"count":2,"href":"https:\/\/sppc.co\/qWz9kLp2rT4sXy7nBv1m1\/wp-json\/wp\/v2\/posts\/11572\/revisions"}],"predecessor-version":[{"id":11573,"href":"https:\/\/sppc.co\/qWz9kLp2rT4sXy7nBv1m1\/wp-json\/wp\/v2\/posts\/11572\/revisions\/11573"}],"wp:attachment":[{"href":"https:\/\/sppc.co\/qWz9kLp2rT4sXy7nBv1m1\/wp-json\/wp\/v2\/media?parent=11572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sppc.co\/qWz9kLp2rT4sXy7nBv1m1\/wp-json\/wp\/v2\/categories?post=11572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sppc.co\/qWz9kLp2rT4sXy7nBv1m1\/wp-json\/wp\/v2\/tags?post=11572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}